Jennifer R. Farmer, a leading professional in communications strategy, has made her mark in social justice movements for more than fifteen years. Joining Advancement Project in 2012, Farmer leads a team of traditional and digital media staffers in developing comprehensive messaging strategies and media outreach plans. She manages serves as a strategic communications advisor to organizational leaders and grassroots partners. Farmer’s sharp understanding of the intersection of policy, politics and media has helped establish Advancement Project as a leading voice in contemporary civil rights. The daughter and granddaughter of an evangelist and pastor, Farmer is an expert in the ways language shapes public perception and policy. She is a proven trainer on messaging and words and phrases social justice leaders should both use and avoid in the quest for justice